Imogent, a platform serving real estate professionals, required a refreshed digital experience that could scale efficiently while maintaining clarity and consistency. Collaborating closely with developers, we refined core components and created reusable patterns that enhanced performance and responsiveness. The goal was to deliver a seamless user journey that reduced friction, encouraged engagement, and made every interaction intuitive across the platform.
Website
Problem
The existing interface lacked a cohesive visual language, making it difficult for users to navigate key features and for the team to implement design changes consistently. My role in the redesign focused on establishing a simplified design system from the ground up—one that could streamline UI components, improve visual coherence, and accelerate development workflows.
Outcome
The redesign led to a more cohesive and user-centered interface, grounded in a newly built, simplified design system. By standardizing UI components and introducing clear visual patterns, the overall experience became more intuitive and accessible. The redesigned components not only enhanced visual consistency but also improved functionality across the platform. These changes contributed to a noticeably smoother user journey—particularly in the checkout flow, where streamlined steps and clearer call-to-actions reduced friction and accelerated task completion. As a result, users were able to navigate the platform with greater ease, while the development team benefited from faster implementation and easier maintenance moving forward.