I conducted a comprehensive UX audit for a digital platform with the goal of enhancing both functionality and emotional engagement. The focus areas included usability, content clarity, brand alignment, utility, and the overall joy of use.
Website
Problem
By analyzing key user flows, micro-interactions, and content hierarchy, I identified friction points and uncovered opportunities to create more intuitive and satisfying experiences. The outcome was a set of actionable insights that not only improved task efficiency but also elevated how users perceived and emotionally connected with the brand.
Disclaimer: Due to confidentiality, full audit findings and internal documentation are available upon request.