The redesign of the Porsche model series selection page was guided by the latest evolution of Porsche's design system, focusing on clarity, precision, and a more emotionally engaging browsing experience.
Problem
The previous model series selection page lacked interactive elements and visual depth, making it difficult for users to engage with vehicles at a glance. To address this, the redesign introduces a card-based layout featuring hover states that reveal alternate angles of each car, offering a more dynamic and immersive browsing experience. Key specifications are now embedded directly within the cards, providing immediate context while preserving the integrity and consistency of Porsche’s latest design system.
Outcome
The redesigned model series selection page significantly elevated user engagement by introducing a card-based layout with interactive hover states, allowing users to view alternate car angles effortlessly. This added motion and visual depth helped bring each model to life, encouraging exploration and comparison. Embedding key specifications directly within the cards gave users immediate access to essential information, reducing the need for additional clicks and supporting quicker decision-making. By leveraging Porsche’s latest design system, the new layout achieved a refined balance between functionality and brand expression—resulting in a more immersive, efficient, and premium-feeling browsing experience.